About | Grant Race Consulting Ltd

Strategic Marketing Leadership for Scaling Consumer Brands

Helping Consumer Brands Grow with Fractional Marketing Expertise

Are you a consumer brand looking to scale but struggling with limited resources and a lack of structured marketing? I understand the challenges of growing a business in a competitive marketplace. That’s why I offer fractional marketing director services—giving your business senior-level marketing expertise without the cost of a full-time hire.

I’m Grant Race, founder of Grant Race Consulting. With over 25 years of experience working with both global brands and emerging consumer businesses, I specialize in helping SMEs and scale-ups achieve rapid growth with strategic marketing leadership, brand building, and effective execution

Grant Race Certified Digital Marketing Pro

Why Work with a Fractional Marketing Director?

If your business lacks in-house marketing leadership, a fractional marketing director provides the strategic oversight needed to drive growth, strengthen brand positioning, and improve marketing performance. My expertise is tailored to brands that need to elevate their marketing without committing to a full-time executive.

What Sets Me Apart ?

✔ Expertise – 25+ years of marketing experience with household names like Kenwood, Jamie Oliver, and Cole & Mason as well as dynamic, emerging brands.

✔ Perspective – Deep market understanding across Western Europe, North America, and Australia.

✔ Driven – Every strategy is designed to deliver measurable results and maximize return on investment.

✔ Jargon-Free Solutions – I break down complex marketing challenges into actionable, achievable steps aligned with your business goals.

✔ Scalable Support – Whether you need brand strategy development, campaign execution, or marketing team leadership, I offer customised solutions that fit your business needs.

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How I Help Brands Succeed

I provide strategic marketing leadership designed to accelerate growth, optimize performance, and help your business thrive. My approach is collaborative, methodical, and always pragmatic.

My Core Services:

✔ Strategy & Positioning

Defining a clear, differentiated brand strategy that enhances market presence.
Refining brand messaging and identity to connect with your target audience.
Leading brand repositioning initiatives to maximize market impact.

✔ Go-to-Market Strategy & Execution

Developing scalable go-to-market plans for new and existing products.
Launching new consumer brands or helping established businesses expand into new markets.
Structuring marketing roadmaps that align with business objectives.

✔ Leadership & Team Development

Acting as a fractional CMO to oversee marketing functions.
Managing in-house or outsourced teams to ensure seamless campaign execution.
Implementing structured processes and performance tracking to optimise results.

✔ Innovation & Product Development

Supporting product innovation with market-driven insights.
Guiding product launches and category expansions with data-led marketing strategies.
Helping brands navigate D2C, B2C, and B2B2C marketing models effectively.

✔ Digital & Performance Marketing

Crafting results-driven digital marketing strategies that drive brand awareness and conversions.
Leveraging SEO, paid media, content marketing, and CRM to generate and nurture leads.
Developing customer retention and loyalty programs that maximize lifetime value.

My Approach: Practical, Results-Driven, and Actionable

I know that running a business is demanding. That’s why I focus on providing practical, real-world marketing solutions tailored to your unique needs. My approach ensures that every marketing effort is:

✔ Structured and Strategic – I help you move beyond ad-hoc marketing to long-term, sustainable growth.

✔ Data-Driven and ROI-Focused – Every campaign and initiative is built to deliver measurable impact.

✔ Scalable and Adaptable – Whether you’re preparing for investment, launching a new product, or entering new markets, I tailor strategies to your business’s growth stage.

✔ Hands-On and Collaborative – I work alongside leadership teams, ensuring marketing efforts align with broader business objectives.

Who I Work With

I partner with medium-sized and scaling consumer brands that are ready to take their marketing to the next level but need senior-level marketing leadership without a full-time commitment. My clients typically include:

Consumer Goods & FMCG Brands looking to enhance brand visibility and sales.

D2C & B2B2C Brands seeking to optimise online growth and customer retention.

Established Companies aiming to reposition their brand for new market expansion.

Scale-Ups & Startups needing an experienced marketing leader to structure and execute growth strategies.

Let's Grow Your Business Together

If you’re ready to take your consumer brand to the next level with structured marketing leadership, data-driven strategy, and hands-on execution, let’s talk. Whether you need a go-to-market plan, brand repositioning, or ongoing marketing leadership, I can provide the expertise you need to succeed.

📩 Contact Me Today to discuss how I can help your brand achieve sustainable, scalable growth.

Grant Race Founder of Grant Race Consulting