STRATEGIC MARKETING PLANNING 

Setting a marketing strategy that works for you

 

Formulating a marketing strategy is an important first step for any business. I work with clients to understand the big picture and set the objectives needed to unlock business growth.

 

By conducting a comprehensive review of the current market position, existing marketing and sales practices, and the competitive factors in play, I can develop a successful framework centred around differentiating your business offer.

 

As part of the process I will review your marketing tech stack and make recommendations that deliver the most cost efficient solution to automate your processes where necessary.

 

Developing a marketing plan that delivers results

 

Having define the strategic direction an effective marketing plan is the next step in business transformation and acts as a road map to delivering success.  I provide a tailored approach, working to develop and implement plans across multiple marketing channels with workable strategies, realistic KPI’s and a framework to measure effectiveness.

 

Implementing an effective marketing plan  

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Having a plan is essential but for it to deliver the results you need, it must be implemented effectively. I  can work with your in-house resource to manage, and monitor the plan for you.  I also work with select specialists in different marketing verticals such as SEO, PPC experts, content creators and web designers, who can execute the various elements of the plan as needed in a timely and highly cost effective manner. 

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I will set your KPI’s and provide templates to monitor effectiveness and make recommendations for adaptation of tactics as needed.

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All plans are managed using the project management tool of your choice. My tool of choice is ClickUp, which allows easy creation, management and monitoring of tasks.

 

Get in touch to discuss how I can help you create the strategy and plans you need to achieve your business growth goals.