Working with Grant Race,
customer feedback...
Eslando Circular Fashion
"Grant and I have been working together to build and strengthen Eslando since Jan 2023. What really impresses me about him is his sheer passion and attention to detail that he puts in his work.
Apart from being an expert in marketing, he is also a multi-talented person. He also doesn't shy away from using the latest tech and tools that can boost your company. His vast experience and love for new innovative technology can not be matched.
Highly recommend."
Karishma Gupta, Founder & CEO Eslando Circular Fashion
Masterpan
“After having some brand identity questions and entering into a challenging post-covid business environment last year, I was referred to Grant by one of our brand licensees who was using him at the time for their own brand audit. After my initial consultation with Grant I signed him on immediately and have not looked back since. We just completed the 2 task that we signed him on for and are extremely satisfied with the final reports. He has done a strategic marketing plan which covers a 5 year road map and a complete brand and product audit, plus a company profile.
I would highly recommend Grant Race for any consulting work that they are looking to get done.
Raj Nagrani, Founder and Owner, Masterpan
Ken Hom
“I first meet Grant when he started working with me at William Levene Ltd. He worked with me closely to implement my range of wok and accessories I was immediately struck by his passion to learn and absorb a cuisine he was not familiar with. Not only have I observed him working very hard to make my range a great success but his humility and open manner made it a complete pleasurable experience.
Later, Grant worked with me on a number of projects as well and his skill in organisation in every case was essential to its success. I have no doubt that with his growing reputation and his insightful perception would be an asset to any business.
I feel fortunate and had the great pleasure of benefiting from Grant’s skills and perception. I have no doubt that the success of my worldwide brand is due to Grant’s hard work!”
Ken Hom, OBE
Author & BBC presenter
Fresh Choice
“Grant facilitated and guided the overall development of the Brand, what it stands for and how we intend to delight our ambassadors (our distribution partners!) globally.”
Leveraging over 60 years of experience, a leading housewares supplier partnered with Grant Race Consulting to develop and launch a comprehensive kitchenware solution for retailers. This new brand offers 9 categories and over 400 SKUs, catering to the growing demand for quality kitchenware in the grocery and mass retail sectors.
"Our comprehensive marketing strategy positioned the brand for long-term success," said Grant Race, founder of Grant Race Consulting. "We defined a strong brand identity, optimised digital and physical touchpoints, and created impactful marketing materials."
Grant Race Consulting's expertise delivered significant results:
Established a compelling brand proposition targeting both retailers and consumers.
Enhanced the brand's digital presence, including website, social media, and a B2B engagement plan, optimising the trade buyer journey.
Developed high-quality marketing materials to elevate the brand experience for all stakeholders.
Created a cohesive brand identity ensuring consistent messaging across all channels.
Implemented a digital customer acquisition framework to drive brand awareness and demand.
Fresh Choice from Abdoolally Ebrahim Housewares - Hong Kong
Links :-
https://www.housewaresnews.net/fresh-choice-housewares-launches/
https://housewareslive.net/fresh-choice-launches-for-grocery-and-mass-retail-market/
Cole & Mason & Zyliss
“I worked with Grant for over a decade at DKB. Grant was responsible for global marketing and product development. Together we grew the established Zyliss brand into a powerhouse, growing sales, expanding into several new categories and opening up new markets. In addition we established Cole & Mason as the leading seasoning brand in the World, dominating the USA market and taking share from multiple established competitors.
Grant is easy to work with, entrepreneurial, positive and very practical. Grant gets things done, on time, always on or below budget and is a great guy to have in any team!”
Will Symonds, former CEO, DKB Household
Jamie Oliver Licensing
“Grant worked with me on the Jamie Oliver brand for over 9 years. He was responsible for defining the product development plans and executing the go-to-market strategies in various territories around the world for Jamie’s “Kitchenware and bakeware” licence. Grant had a good understanding of the complexities and sensitives of working with a celebrity licensed brand. I found Grant to be pragmatic, focussed, appreciative of the needs of the various stakeholders and commercially astute, always with an eye on the end goal of sales growth for the brand”
Guy Motteshead, Former CEO Jamie Oliver Retailing & Licensing Group