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What is a Fractional Marketing Director and why hire one?

Updated: Jul 19, 2023

Benefits of Hiring a Fractional Marketing Director

If you're trying to grow your business, hiring a fractional marketing director could be the best decision you ever make. Learn the benefits of getting an expert on board now!

Team planning session around a table
Team planning

Hiring a fractional marketing director may sound intimidating and expensive, but it can be incredibly beneficial and cost-effective for businesses of all sizes. Fractional marketing directors provide experienced expertise to businesses in need of professional guidance, with their flexible staffing solution customised for your individual needs.

Benefit from Expert Guidance.

With a fractional marketing director, you can leverage their knowledge and expertise to help guide your next steps. They can bring a wealth of experience to the table and provide insight into valuable strategies for boosting sales, developing customer loyalty, and setting up systems for long-term growth. In addition, they can review existing processes to improve efficiency and come up with creative marketing solutions tailored to your business objectives.

Focus on Future Business Strategy.

A fractional marketing director also helps to focus on the future business strategy and development needs. They can use their experience to help create an action plan for growth, including setting up KPIs and overseeing the budget. Additionally, they can help develop plans for introducing new products or services, and put in place the marketing programs needed to ensure success. Ultimately, it’s about having someone who can be a leader and mentor in developing a company-wide or department-level process that will set you up for success in meeting short-term goals as well as long-term objectives.

Reduce Costs and Risk.

Hiring a fractional marketing director, rather than a full-time employee, can be significantly more cost effective and less risky. When companies hire marketers as employees there are additional costs associated with salary, benefits, and office space that need to be taken into account. With a fractional marketing director, these costs no longer apply - only the hours they actually spend working on your project are billed at an agreed upon rate. This makes it easier for businesses to manage their budget and get the exact type of help they require without worrying about all the overhead expenses associated with full-time employment.

Leverage Relationships with Agencies & Specialists.

Fractional marketing directors are able to leverage their existing relationships with agencies and specialists for the benefit of your business. For instance, they may be able to recommend graphic designers, web developers and other professionals that can help you create top quality websites and marketing materials. What’s more, these experts can provide valuable advice on best practices that can be implemented in order to maximise the success of your projects.

Define Measurable Objectives & KPIs

Fractional marketing directors are seasoned professionals with experience in setting objectives and key performance indicators (KPIs). They understand the importance of goal-setting, and they’ll help you develop an actionable marketing plan that can track the progress of your campaigns. Moreover, these experts can suggest ways to improve efficiency by minimising costs and maximising profitability. Having someone who’s monitoring your KPIs can help you make sure that you are always on target for meeting or exceeding them.

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